Port Werburgh Residential Park
Port Werburgh, a residential marina in the Medway Estuary in Kent were interested in developing a park home estate on their waterside land at the Marina. Due to time pressures from other business commitments, the owners called upon the expert advice and services of OPDS to advise on the planning and development of the all-new 60 park home development, Port Werburgh Residential Park.
A strong relationship has been created and now Omar Group, through an exclusivity agreement, will supply all 60 homes, as well as marketing and helping to sell the homes.
As the owners were tied up with other business projects, an exclusive agreement was negotiated whereby Omar Group have agreed supply, market and sell the homes.
Working closely with the owners, OPDS advised on the site development phase, providing advice in particular on planning, site infrastructure and the overall park layout.
OPDS have arranged the supply of homes through Omar Group. Following the launch of the park at the Caravan, Camping & Motorhome Show, three park homes, a Wessex Dorset, an Omar Ikon and an award winning Omar Anniversary will initially be sited as show homes.
Through its expert panel, OPDS is managing all marketing activity for the park. A best-in-class website has been created and a SEO campaign set up to drive traffic and leads; a Facebook page has been created and promoted in a 50 mile radius of the park; marketing collateral has been put together and a show schedule has been planned for Port Werburgh to feature at.
OPDS have appointed local estate agent, LSL Land & New Homes, to help sell the homes. The estate agent is working closely with Omar Group’s Retail Sales Manager to generate leads and arrange viewings.
A project very much in its early days, Port Werburgh Residential Park already has a number of homes reserved with the prospect for sales looking good. The park owners are now able focus their time on other business projects in the knowledge that OPDS is looking after their interests.Back to News & Projects